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Jammz - Focussed
JAMMZ - 'Focussed' [Director's Cut]
Jammz breaks-through the underground again with punishing music video for second album single "Focussed"
Witness our director-and-director collaboration where we paired his potent musical style with my high-impact video production
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We shot this one underneath a famous railway-arch in Waterloo, in an attempt to stylistically emulate the cinematic swinging-light sequence from the silver-screen of yester-year
Stylistically Jammz set the tone for our collaboration with a video treatment citing lots of classic filmaking styles that he admired, and we worked together to create something meaningful and hard-hitting.
As an outward-facing artist ; Jammz has always impressed his audience with honest writing and meaningful lyrics, and he didn't disappoint with this album.
Some things are hard to say, but Jammz still says them.
This is why I admire about his output.
ARTIST vs ARTIST
Our collaboration has been building since we first met at Mode FM in 2015.
DJ Spooky Bizzle invited both of us, including Pauly Papers & Mic Ty, to a special Graveyard shift.
I still have the footage from the first times i met Jammz, as well as the rest of the times we met : At Shemzy's with Mic Ty, at his headline live show, and at various Mode FM events throughout the years.
If you haven't already ; make sure you check out our last music video, the lead single from album 'No Remorse' (link below)
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In case you weren't aware, alongside Jammz's lyricism, and heavyweight music production, he has recently swerved into various other creative outputs, with great success.
I am aware of his script-writing for a charity that we are both synonymous with.
'The Big House' is a fantastic charity for care-leavers and ex-convicts ; and gives acting opportunities to those who wish to make positive changes in their life.
Jammz most recently wrote a script that followed his time throughout 2015 - 2020 ; where he rose through the underground
The productions always have a moral & cultural significance, and i will continue to support 'The Big House' on all their endeavours in the future. I will interview Jammz on what he has done recently, so everyone is up to date!
A little-known fact is that Jammz influenced the designs of my personal VELODY.NET branding.
I enjoyed his clean font & bold stylisation of his own posters.
His signature white-on-black branding is quite timeless, and at the time, i was keen to design myself a video logo & branding that i would be able to use for the rest of my life....
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In 2015, i aspired quite heavily to work with Jammz, and collaborate on visuals together. I worked closely with his partner-in-crime Mic Ty for a long period, making cool content, hoping to later collaborate with Jammz.
There were a number of occasions where in 2015 & 2016 where i thought we would work together, but we never got it going....
I filmed his album launch-party for 'Warrior', among other things, hoping that i might be able to get his 'hero' shot. After the event, i quickly sent Jammz my photos, but when it came to the publicity, he chose stronger photos from another photographer to lead his PR campaign.
Whilst i preferred my shots, i understood why he chose the other photos, because they were slightly sharper than mine, but lacking the character.
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