The original treatment for the music video had a slightly different tone, with the opening & closing shots instead being of an artist laying on the floor in a pool of their own blood.

The idea was to have the ending shown at the start, and then the rest of the music video be the day-long buildup to the artist eventually being stabbed by a friend ; finally laying in a pool of blood in the middle of a field.

I tried my hardest to get Rival to agree to this, but at the last minute, he decided against it.
He quite rightly pointed out the number of artists who had died in similar ways to their portrayals in music videos, so decided against doing it in the end.

I revised the concept at the last minute, and instead, brought a number of props to the shoot, and instead would have the artist chilling on the grass smoking. The video depicts an artist's daily life and homecomings.