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Reece West - 'Wiley's Brother'
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Reece West hits hard in visual-presentation 'Wiley's Brother'
This released as part of his wardub series vs Grime artist Cadell
Written, recorded, mixed, shot, edited in 48hours.
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When North London MC Reece West locked horns with Bow artist Cadell,
the lyrical exchange moved quickly!!
Amist the war of dubs, Reece asked me to shoot & edit this video in 24hours
as part of his release-schedule.

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Grime was forged in the fire of direct competition...
Long before algorithms controlled marketing ; clashing culture was the ultimate testing ground for an MC's reputation. In a war of the dubs, timing is everything, and if a response takes a week... you've lost.
The tension online had been building for months as punters weighed in competitively....
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"Where's Reece West?
- it's been about 48hours"
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Reece West accurately hits bar-for-bar with his signature rap style.
His wordplay and pacing appear comedic as he sharpens his pencil on Cadell.
The back and forth between Reece and Cadell was palpable during this era of Grime, and lead to widespread intrigue on both of their careers, with anticipation building on a potential live clash.
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The instrumental for 'Wiley's Brother' was a remix from legendary producer 'Wize', and was chosen by Reece as a nod to the current sounds overtaking classic Grime...
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Reece West and Subten participated in the PILOT event that further cemented their collaboration on the 'North London Flows' series...
Enjoy this velody.net website exclusive video presentation :
The title 'Wiley's Brother' was a calculated, direct strike.
Instead of letting Cadell stand on his own merit,
Reece framed him entirely in the shadow of his famous sibling.
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Artists 'Clashing' in grime has always been as much about psychology as it is about bars. Cadell came into the ring with one of the most formidable titles in UK music history - carrying the direct lineage, vocal cadence, and stylistic DNA of the Godfather himself, Wiley.
But carrying a legendary name is a double-edged sword :
it gives you immediate prestige,
but it also paints a massive target on your back.
Reece West understood that the key to winning wasn't trying to out-hype the family name, but rather using the tools of classic Grime to dismantle a legacy. Putting together this callback track, instrumental, vocal, video & edit in the style of noughties Grime, but with Reece West's footprint.
.......The film & edit of 'Wiley's Brother' nods to the mixed-media doc work from the 2000's digital video era.
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"One reply from West and....
Man go viral"
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Reece packs punch-after-punch in this series of high-end West productions.
Shot and cut in under 24 hours, this visual served as a live testing ground for aggressive new editing techniques - delivering a quick one-two punch that helped secure Reece's reputation.

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The follow up video : 'North London Flows 3' was made after fellow North London artist Subten was pulled into the war by Cadell from stray shots....
Bringing Subten into the frame added extra weight to the North London side of the rivalry, and the visual style mirrored the aggressive, rapid-fire style of the first drop, cementing Reece West's dominance in the clash by upping the ante :
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Watch how this momentum built straight into the next video 'North London Flows 3' with Subten :
Winning a clash changes an MC's trajectory.
Following the engagement with Cadell and the success of the diss visual campaign, Reece West brought together a heavy lineup of grime veterans and rising stars for a massive scene-wide visual....
Check that out here : www.velody.net/visuals

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